Unsaid: Omni-channel commerce solution for a global luxury jewelley brand
Our integrated commerce solution enables the brand with an online storefront, pos system for physical stores and backoffice management software.
Brand requirements
- Multi-currency and multi-language storefront to cater to a global audience
- Checkout flow with product personalisation and live preview for engraving and personal note
- POS system for brick and mortar stores
- Transaction emails
- Abandoned checkout retargeting
- Integrations with third party systems like CRM, OMS and WMS
- Marketing related development and integrations - Analytics, SEO and conversion tracking
- Search for products and articles from the blog
Services Provided
Services Provided
Tech Strategy
SaaS + Custom built software
We make platform recommendations after thorough research and analysis of cost, scalability and security of third party and custom built software.
Unsaid's global operations is supported by a powerful combination of third party and custom software built by Aisthetic.
UIUX Design
Research and User Journey
We conducted workshops with all the stakeholders to understand the various user journeys in online and offline stores: checkout, personalisation, payments, returns, exchanges, repairs etc.
High Fidelity Designs
We do thorough analysis of the user journeys and built high fidelity designs that follow brand guidelines and best practices for a seamless user experience.
Development
Frontend
Our team translated the high fidelity designs into a high speed, seo friendly & responsive website frontend.
CMS & backend development
The content team is able to regularly add or update the website content through a highly intuitive content management system.
We built a highly available backend system to serve the frontend with necessary data and handle integrations with third party systems like CRM and Order Management System.
Maintenance Program
UI/UX improvements
Based on user feedback, analytics and brand requirements, we continuously update the UI of the website for better user experience and conversions.
New feature development
We build new features and web pages envisioned by the product design team.
Site audits
We conduct regular Performance and SEO audits to provide the best possible user experience and rank high in search engines.
Storefront features
Storefront features
Responsive
A responsive storefront that loads fast and seamlessly across all modern devices and browsers.
Instant search
The instant search feature helps users quickly find exactly what they want.
Personalisation
Customers are able to add engravings to the jewels, write personalised notes and visualise the personalised jewel, note and gift box in real time.
Interactive 3d product viewer
Customers are able to better visualise the product through an interactive 3d product viewer on the product page.
Multilanguge
The website auto detects the user's browser's default language and loads the website in their language preference. The user also has an option to switch the language.
Multicurrency
The website sets the user's shipping country and currency through automatic geolocation detection. The user also has an option to switch the shipping country and currency.
Multiple payment options
The checkout is enabled with multiple payment options - Cards, Paypal, Apple Pay and Google Pay.
Product hotspots
The content team is able to position product hotspots on any image on the website through the content management system.
Transactional emails
Automated emails are triggered to customers upon events like - Order placement, subscribing to the newsletter, when manufacturing of the jewel has begun and when the order is delivered.
Appointment booking
The website visitor is able to schedule appointments at different Unsaid stores across the world based on available time slots.
User accounts
The user is able to create an account on the website and track his wishlist, online and offline orders.
Vouchers and Giftcards
The user is able to redeem vouchers and gift cards on the online storefront as well as the in-store pos system.
Blog
The marketing team uploads engaging content in the blog to keep potential customers engaged in the latest developments in the brand.
Analytics and Retargeting
User actions are tracked for analytics and audiences are saved for retargeting through social media platforms.
POS system features
POS system features
Omnichannel
The customer has a seamless experience across online and offline channels. For eg. If the customer has created an account or placed an order on the online storefront, their details are already available in the POS.
Wishlist & checkout
The staff is able to wishlist and checkout jewels chosen by the customer. All product interests are recorded in a CRM.
Inventory management
The staff is able to get visibility of the inventory of piece. The inventory is available at various locations across the globe. The staff is able to record and view statuses of stock transfers.
CRM Integrated
The staff is able to record customer interactions, walk ins and product interests through the POS which is fed into the CRM.
Built to scale globally
The POS system is build to scale globally. It supports multiple languages and currencies.
Discounts and Giftcards
The staff is able to redeem customer vouchers, gift cards and provide custom discounts (limited by admin for each staff).
Transaction emails
The staff is able to send invoices, credit notes and other documents to the customer through the POS interface.
Returns, Repairs and Exchanges
The staff is able to accept and track statuses of returns, repairs and exchanges of customers.
Payments
The staff is able to collect payments from the customer using various payment methods like - cash, brand transfer, card and payment links. There is also an option to split the payment into multiple methods.
